...We all have Garage Band or a similar DAW (Digital Audio Workstation) and we can all market our product online. Half the world could be the next Mark Ronson or Amy Winehouse, so we all need to prepared. The best content doesn't always come to the surface, but with the best understanding of yourself, your audience, and the global 'marketplace', that single that you have worked so hard to produce could get the attention it deserves....
Read MoreWe are a product of our experiences, both as characters, and as creators. The smallest exposure to a certain piece of music, a certain book or film, can have the most profound effects on us. From John Lennonโs appreciation of Roy Orbison, the first Beatles composition was born. โPlease, Please Meโ took elements of Orbisonโs writing style while simultaneously breaking new ground to allow McCartney et al to combine and produce works that were clearly greater than the sum of their four parts.
Read MoreOur filming date has come around too fast - ideas are still being crystallised. Last night I was listening to 'Falling' and thought it would be great to film it so that the camera took the perspective of a leaf tumbling slowly to the floor as it filmed the band. I spoke with Jonnie who runs Billion Bites, and he immediately had a solution; "Why don't we try a gimbal - it could look great in slow-mo". I pretend to know exactly what that means, and that's another problem solved!
Read MoreSo many musicians fall into the trap of "we are in the studio, let's turn up to 11". But if you can't clearly hear the vocalist, or the guitarist's lead parts, you are not rehearsing. It's the musical equivalent of two chefs agreeing to make a pie, and then just throwing apples at each other.
Read More"If you have been living under a rock the past week, you may have missed that Atlantic Records just signed (a 360 deal no doubt) Danielle Bregoli (a.k.a. Bhad Bhabie) โ who got shot to stardom by her colorful appearance on Dr. Phil. The โCash Me Outsideโ meme (and remix) was born. And in true Kardashian fashion, she has since gained millions of Instagram followers."
Read MoreReturn to London, new faces, where to go and jam!
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